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We are blessed to reside in in the Paso Robles wine country, which is composed of small-town communities such as Paso Robles, Templeton, Atascadero and our hometown of Santa Margarita.
Neighborliness is alive and well in these parts, and we feel very supported by our local customers and wine club members, not to mention our peers in the wine industry. For this reason, we join many other local wineries in striving to help make San Luis Obispo County an even better place.
One of our latest ventures is a Halloween pumpkin drive. We stocked a small pumpkin “patch” at our tasting room, and all proceeds from the pumpkin sales go to the Santa Margarita Elementary School PTA.
“Parents come in for wine tasting, and the kids get to walk out with a pumpkin,” says Nina Leschinsky, our direct to consumer sales manager. “It’s been a lot of fun.”
When it comes to charitable efforts, we place an emphasis on causes that align with our own winery culture, including those that benefit agriculture, sustainability, education, land stewardship and historical appreciation.
Accordingly, we have also provided donations and support to Santa Margarita Beautiful, a local beautification nonprofit, as well as the Paso Robles High School girls’ basketball team and California Women for Agriculture, among others.
“Often times it’s our own employees or wine club members who ask for support for something near and dear to them,” Nina says. “My son attends Santa Margarita Elementary, and I appreciate how our winery ownership is supporting the local school. There are some big hearts here.”
One little-known fact about our estate Margarita Vineyard is that was planted by the Robert Mondavi family, who are rightfully considered California wine royalty.
Robert Mondavi (pictured above) was a visionary who recognized Napa Valley’s potential early on, and he and his family brought a similar vision to Santa Margarita Ranch many years later.
The story begins in 1999, when, after extensive site research, the Mondavis leased a section of the ranch to plant what would become known as Margarita Vineyard (originally called Cuesta Ridge Vineyard). This was virgin territory for viticulture—other than the mission grapes planted here by the padres in the late 1700s—and there were no neighboring vineyards. But the Mondavis saw something special here, and they went all in. In fact, they actually tried to acquire the ranch outright, but settled for a lease.
At the time, some viewed the ranch as an impractical place to grow the types of grape varieties for which the Paso Robles region is known, including Cabernet Sauvignon and Zinfandel. The ranch occupies one of Paso Robles’ coolest growing environments, and it can be difficult to ripen these varietals in cooler years. But the Mondavis knew that with attentive viticulture, the ranch’s late, long growing season would translate to rich flavors with uncommon structure and balance. They also saw the diverse soils and contoured land, and knew that these things would translate to complexity in the field.
The Mondavis also blazed a sustainability trail here on the ranch. At the time, one observer said the Mondavi’s progressive practices put Margarita Vineyard “at the vanguard of sustainable agriculture in the region if not the state.”
By 2005, however, the Robert Mondavi company was under new ownership, which didn’t fully understand what the Mondavis had seen in this land. As the owners of the ranch, were able to buy back the original lease and take full control of the vineyard. Ironically (and fatefully!), the potential of Margarita Vineyard was just beginning to be realized, and it inspired us to start making estate-grown wine under the Ancient Peaks label beginning in 2005.
We are fortunate to be the inheritors of the Mondavi family’s vision, which can today be tasted in the wines of Ancient Peaks, and which is reflected in our continued commitment to sustainable winegrowing.
Big news is breaking here in the Paso Robles wine country, and it’s really big news for Ancient Peaks Winery.
Last week, the U.S. Alcohol and Tobacco Tax and Trade Bureau (TTB) issued a final ruling creating 11 new American Viticultural Areas (AVAs) within the Paso Robles region: Adelaida District, Creston District, El Pomar District, Paso Robles Estrella District, Paso Robles Geneseo District, Paso Robles Highlands District, Paso Robles Willow Creek District, San Juan Creek, San Miguel District, Templeton Gap District…and Santa Margarita Ranch.
Of course, the last one, Santa Margarita Ranch, is home to our estate Margarita Vineyard—which now becomes by far the most predominant vineyard within the Santa Margarita Ranch AVA boundaries.
We’ve long talked about the uniqueness of Margarita Vineyard as the southernmost vineyard in the Paso Robles region, standing alone and apart just 14 miles from the Pacific Ocean. This new recognition of Santa Margarita Ranch as its own distinct AVA confirms what we’ve been saying all along, and we’re very excited about it.
In the words of the TTB, an AVA designation “allows vintners and consumers to attribute a given quality, reputation, or other characteristic of a wine made from grapes grown in an area to its geographic origin.” AVA designations are not taken lightly. They must be petitioned, and their unique growing conditions must be proven.
As the Santa Margarita Ranch AVA petition stated, “The Santa Margarita ‘valley’ has a distinctive maritime and mountain-valley climate within the large Paso Robles AVA, different than the other proposed viticultural areas… The region is very much a true, cool Region II climate.”
We will be drilling deeper into this topic and the special attributes of the new Santa Margarita Ranch AVA. Stay tuned…