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Four years ago, we introduced a new wine with an iconoclastic twist. We called it Renegade, and it bucked tradition by merging a signature Rhône variety (Syrah) with two classic Bordeaux grapes (Petit Verdot and Malbec).
We wondered: How would the market react? You just never know when you release a new wine, let alone one that is inherently unconventional. But the 2009 Renegade was immediately embraced, and the reception even exceeded our expectations. Today, Renegade is still going strong with the recent release of the 2012 vintage.
Our experience with Renegade is partly a sign of the times. There was a time when California wineries almost unanimously toed the European line. Rhône grapes were blended with Rhône grapes, Bordeaux with Bordeaux, Italian with Italian, etc.
The European model is proven and definitely has its place. In fact, we belong to the Paso Robles Cab Collective, which is dedicated solely to advancing the cause of local Bordeaux varieties and blends.
But there is a rebellious streak that is also gaining ground in the wine industry, and particularly here in Paso Robles. Winemakers are pushing the envelope and exploring blends not based on tradition, but on our local terroir and stylistic vision.
Which brings us to Renegade. The original winemaking vision of Renegade was to craft a rich, boldly flavored wine with structure and finesse. We knew that Syrah from our estate Margarita Vineyard could deliver the bold fruity character, but we found ourselves gravitating to Malbec and Petit Verdot to achieve the sense of structure and overall style we were seeking.
So that’s how Renegade was born, not by looking toward the past, but rather by exploring possibilities. In the world of wine, both have their place.
The irony of sustainability is that the more popular it becomes, the more it risks sounding like an empty buzzword.
But at our estate Margarita Vineyard, we can assure you that sustainability is not only real, but impactful.
It helps that our vineyard is Sustainability in Practice (SIP) certified. This certification program is one of the most stringent of its kind, and it lives up to its name by providing real definitions and parameters to the word sustainability.
Even then, however, one can be forgiven for wondering what it all means in the long run. On that note, we are increasing our efforts to quantify the results of our sustainable practices, in order to make them more understandable and relatable. Following are some key examples:
We maintain raised worm beds to produce "vermicompost," a nutrient-rich organic fertilizer and soil conditioner. We brew this compost into a liquid form called "compost tea," which is then delivered to our vines via our irrigation system. The vermicompost stimulates micro-organisms that break down micronutrients for plant uptake, resulting in healthier vines. Reduction in Synthetic Fertilizer Use: 50%
Our two multi-function tractors serve multiple vine rows at a time and offer simultaneous mowing, trimming, pre-pruning and other uses, significantly reducing our tractor passes through the vineyard. This, in turn, has minimized soil compaction while cutting diesel fuel consumption. Reduction in tractor passes: 60%
The progressive pulse emitters installed at Margarita Vineyard are much more efficient than traditional overhead sprinklers when used for frost protection. These emitters generate a fine mist targeted directly onto the fruiting zone. Frost protection water savings: 65%
Bird Boxes, Wildlife Corridors and Wetlands Setbacks
Vineyard pests are managed naturally by promoting habitats for native predators, a program that includes bat boxes, owl boxes and raptor perches. Meanwhile, dedicated wildlife corridors enable animals to pass freely through and around the vineyard. We employ goat herds to provide a low-impact herbicide alternative for vegetation management. We also exceed all requirements for wetland setbacks.
These are just a few examples how sustainability isn’t a buzzword at Margarita Vineyard, but rather a real application that is making a difference.